Browsing Posts tagged recognized brand

R-CALF United Stockgrowers of America


“Fighting for the U.S. ! Cattle Producer”


For Immediate Release                                                                         Contact: R-CALF USA CEO Bill Bullard

December 20, 2011                                                                                          Phone: 406-252-2516;


8 Days of Opposition to USDA’s Proposed Mandatory Animal Identification Rule:  Part VII of VIII-Part Series

Billings, Mont. – As promised, R-CALF USA has launched an 8-day series of news releases to explain in detail many of the reasons our members vehemently oppose the U.S. Department of Agriculture (USDA) Animal and Plant Health Inspection Service’s (APHIS’) proposed mandatory animal identification rule titled, Traceability for Livestock Moving Interstate (proposed rule).

With this effort, R-CALF USA hopes to bring to light many of the dangerous aspects associated with the proposed rule that R-CALF USA described in its voluminous comments submitted to APHIS on Dec. 9, 2011. Click here to view the entire 41-page comment submitted by R-CALF USA, which includes all of the group’s citations to specific references that are removed from this news release to save space.

Part VII:  APHIS’ Proposed Rule Discriminates Against Brand Inspection States and Brands

  1. APHIS’ Proposed Rule Discriminates Against States that Require Brand Inspections and Brand Inspection Certificates as a Condition for Leaving a Brand Inspection Area and Discriminates Against Cattle Producers Within Those States that Pay for and Rely on Brands and Brand Certificates to Identify Their Cattle
  1. USDA-APHIS has deceived U.S. cattle producers by proposing to remove brands from the list of official animal identification devices or methods.

APHIS’ proposal in the proposed rule to delist the hot-iron brand accompanied by a certificate from a recognized brand authority as an official form of animal identification constitutes a broken promise made by USDA to U.S. cattle producers.  In February 2010, USDA stated in regard to its new animal disease traceability framework, which has materialized into the proposed rule:

USDA will maintain a list of official identification devices, which can be updated or expanded based on the needs of the States and Tribal Nations. There are many official identification options available, such as branding, metal tags, RFID, just to name a few (EXHIBIT 10). (Emphasis added.)

Cattle producers have been outright deceived by USDA due to APHIS’ proposal to remove brands from the list of official identification devices or methods. The construction of the above sentence, along with the usual and customary meaning attached to its words and phrases, unambiguously implies that brands will remain an official identification option on USDA’s list of official identification devices or methods. Only under a perverted interpretation of that sentence could it mean otherwise.

The consequence of APHIS’ action strips from the states and tribes the option to decide to continue relying upon the brand accompanied by a brand certificate from a recognized brand authority to identify livestock. This reduces flexibility for states and tribes to adopt a system that works best for them. In addition, it strips from individual producers within each state the flexibility to decide to continue their reliance on the brand, which flexibility each individual producer could influence by persuading their respective states’ elected officials.

Under the proposed rule, however, the decision to use brands must be made jointly by two or more states or tribes. Thus, any single state or tribe would be subject to decisions made outside their jurisdiction regarding their ability to use brands for identification. This is an affront on state sovereignty. Moreover, the rights of individual cattle producers in a brand state to continue relying upon their brands would be subject to the decisions made in other states, over which they would have no control.

And, the proposed rule would effectively discriminate against cattle producers in states with mandatory brand inspection programs, which are funded in whole or in part by producer fees, by not reimbursing the producers for the cost of brand inspection fees paid when those producers leave the jurisdiction of their brand inspection authority, which generally is the state’s border, when they are required by APHIS to apply a new form of animal identification.  If APHIS does not reimburse producers that are required by their respective state to obtain a brand inspection before leaving their state, and if APHIS nevertheless requires them to incur the cost of applyi! ng a second form of identification (i.e., requires them to apply an ear tag in addition to their preexisting brand), then APHIS would effectively financially disadvantage those producers in interstate commerce by the per head cost for their mandatory brand inspection.

At the very least, USDA-APHIS has an absolute moral and ethical obligation to treat U.S. cattle producers honestly and fairly. Stating one thing and doing another is dishonest and unfair. In this case, USDA-APHIS stated one thing and did another without providing any notice to the public that it had deviated from its official commitment. Regardless of any rationalization USDA-APHIS may espouse to defend its deviant action, it has acted dishonestly, unfairly, and deceptively. For this reason alone, USDA-APHIS must restore the brand’s rightful status as an official animal identification device and withdraw its proposed ru! le.

R-CALF USA encourages readers to share this information with their neighbors, state animal health officials, and their members of Congress. 


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R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. For more information, visit  or, call 406-252-2516.   


USDA wanting to end Fire Branding as means of ID

We should have known this would happen! Now USDA is planning to de list the hot-iron brand from the list of “official animal identification devices.” As all cattle producers know, the hot iron ID and holding brand system is the basis of historic permanent ID. If the federales oppose hot iron branding it could easily be assumed that PETA and other animal rights wackos will grab on the coat tails of USDA. A day could come that only the NAIS digital ear tags would be allowed. As with other idiot federal enforcements in the last two years, they can eventually smell egg on their own faces, and to protect their bureaucratic gravy-trains, crawfish backwards and renege their plan.

In the last few years trusted farm and cattle organizations have prostrated with USDA’s pitiful ideas. When they could have opposed bad judgement, they allowed costly enforcements to be enacted and cattle producers pay the price.

Most do not know what USDA is now planning. This is a USDA conspiratorial step to resurrect the flawed-thought of the hated NAIS. You have not been warned about this in the cattle media as they also understand the profitable nature of a passive attitude toward their consistent advertiser, USDA.

Only one organization is on their toes, alert and ready to defend the US cattle producers — R-CALF USA. The attached letter gives the position (not passive) of R-CALF. Each cattle producer should support R-CALF in their efforts to defend producers from USDA’s cumbersome-costly and ominous regulations, like delisting hot iron branding. Every professional producer understands the value of fire branding for permanent ID and prevention of cattle thefts.

If you are a USA citizen and cattle producer, it is very profitable to join and support R-CALF. Attached is a membership application.

Why R-CALF USA Opposes USDA Proposal to Delist Brands

The hot-iron brand is part-and-parcel to the culture and heritage of the U.S. cattle industry. In addition, the U.S. Department of Agriculture (USDA) has long recognized the importance of the brand as a permanent means of identifying livestock, not only for determining ownership, but also for conducting disease investigations. USDA regulations concerning interstate transportation of animals include the registered brand, when accompanied by a certificate of inspection (certificate) from a recognized brand authority, as an official identification device or method for use in existing disease programs. USDA regulations at 9 CFR 71.1 state:

Official identification device or method. A means of officially identifying an animal or group of animals using devices or methods approved by the Administrator, including, but not limited to, official tags, tattoos, and registered brands when accompanied by a certificate of inspection from a recognized brand inspection authority (emphasis added).

Under USDA’s earlier proposed Animal Disease Traceability Framework (ADTF), breeding-aged cattle would bear an ear tag containing a number identifier (such as the low-cost metal “Brite” tag) as a condition for interstate transportation. This proposal would restore traceability to levels previously achieved when breeding females were ear tagged under the brucellosis program. Like the brucellosis tag, the new tag would augment other official devices such as brands or tattoos. This augmentation enhances traceability because while ear tags are prone to loss, brands remain permanent. Brands have facilitated disease investigations throughout history.

Under this breeding-age-cattle-only proposal, interstate transportation of branded feeder cattle accompanied with a certificate would continue as it has for decades. States that identify a disease suspect in branded feeder cattle, regardless of whether the states have their own brand programs, could continue to use the brand and certificates to contact the state where the certificates were issued to identify the herd of origin – just as they have for decades.

But, USDA has now changed its position and plans to delist the brand as an official animal identification device and include feeder cattle in the ADTF. This would discredit the hot-iron brand as a means of identifying cattle in interstate transportation. Here’s why:
1) The brand and accompanying certificates would forever be delisted as an official animal identification device.
2) USDA may well be precluded from requiring permanent brands on imported cattle after brands are delisted.
3) When the trigger for feeder cattle is reached, the brand and accompanying certificates will be delisted, so USDA would need to carve out a special brand exception to allow states to continue using brands to identify cattle, causing the brand to be relegated to a secondary position in relation to USDA’s ear tag.
4) No longer will the numerical ear tag be an augmentation to the more permanent brand, but instead, the ear tag will be deemed a substitute for brands, providing justification for brand opponents such as meat packers that believe hide values would increase, and tag companies that believe sale revenues would increase, without brands.
5) USDA’s act of delisting brands will send an erroneous signal to the industry that brands are of limited use for disease traceback and likely will trigger a de-emphasis for brand programs operating in many states.
6) USDA’s act of delisting brands would be the first step toward the eventual elimination of hot-iron branding in the United States.

Please Download R-CALF Application and send it in.

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